MB Chicken, the much-loved Canadian chicken institution, which is widely proclaimed by fans and reviewers to be ‘better than KFC’, is opening the doors to its second UK restaurant, the first in a major UK city.
Launching within the SSE Arena, formally known as The Odyssey, the Canadian chain is excited to launch with the globally renowned ice hockey team The Belfast Giants, who have made the SSE Arena their home.
MB Chicken is Canada’s largest and fastest-growing chicken quick-service restaurant, renowned for its delicious Signature Chicken, Taters and locally sourced methodology. The Belfast location is the second in the 55-year-old restaurant chain’s highly anticipated overseas expansion, following the major success of the opening of the Lisburn, N.I., location earlier this year.
MB Chicken promises a launch day full of fun and surprises. Members of the public are invited to take on The Belfast Giants in a unique celebration on July 24th in which numerous treats and prizes can be won as part of a ‘shoot to win’ Hockey game. In addition, one hundred FREE Big Mary® Chicken Sandwiches will also be given away for those who can’t wait to be first in line. Those who want to get their hands on delicious and free launch day samples should make their way to MB Chicken’s, Odyssey Place restaurant at 11am Wednesday 24th July 2024.
“We are excited to announce that MB chicken is crossing the road from Lisburn to Belfast as we continue our UK expansion plans. We’re delighted that ice hockey legends The Belfast Giants, who we are supporting for their 2024/ 2025 season, are joining us for the launch and we look forward to extending a big Canadian welcome to those living in or visiting the Belfast area this week,” said Dylan Powell, VP International Development.
The new MB Chicken restaurant is uniquely placed to serve those attending world class sporting, entertainment and cultural events within the venue, as much as for those seeking alternative and delicious food options in the city. Bringing Canada’s favourite quick-service sensations to Belfast, including the Big Mary® Chicken Sandwich, Chicken Tenders, Taters and bone-in Signature Chicken, the restaurant will also serve the iconic, Canadian ‘Tater Poutine’ – alongside treats such as Halloumi Fries and shakes.