MAKE 2025 THE YEAR OF INCLUSION: SIGN UP TO THE JAMUARY CHALLENGE TODAY
NOW Group Launches Inaugural ‘JAMUARY Challenge’ to Champion Inclusion Across Ireland
NOW Group, a leading social enterprise and creator of the innovative JAM Card, is rallying businesses across the island of Ireland to sign up to the inaugural ‘JAMUARY Challenge’ and make 2025 a landmark year for inclusion.
A transformative initiative, JAMUARY is challenging businesses to kickstart the new year by prioritising inclusion, ensuring 2025 as a milestone year for welcoming and supporting everyone.
With over 180,000 users, the JAM Card, which stands for “Just A Minute” is a simple yet powerful tool, that empowers individuals with invisible disabilities to let others know in a discreet way that they need a minute of patience in their workplace or when using shops, services and public transport. By embracing the JAM Card, businesses not only demonstrate their commitment to accessibility but also foster deeper, more meaningful connections with customers and colleagues.
Maeve Monaghan, CEO of NOW Group, emphasises the significance of JAMUARY,
“We are thrilled to launch the first-ever JAMUARY Challenge and invite businesses to make inclusion a cornerstone of their 2025 strategy. Accessibility goes beyond physical spaces; it’s about the small gestures that make people feel safe, valued, and respected. With the recent launch of our new eLearning platform, becoming a JAM Card Friendly Business is easier than ever. In just 20 minutes, your staff can be equipped with the knowledge to create a welcoming environment for everyone. This is your opportunity to make a tangible impact in your community and lead the charge for inclusion.”
How Your Business Can Get Involved:
The JAMUARY Challenge is designed to make participation simple, impactful, and effective. Here’s how you can get started:
- Commit to inclusion: Make inclusion a key pillar of your 2025 business goals.
- Register with JAM: Sign up today through our user-friendly portal at www.jamcard.org/jamuarychallenge.
- Train your team: In just 20 minutes, your staff can become JAM Card trained, equipping them with the tools to reduce stigma and discrimination in the workplace.
A Movement for Change:
The JAMUARY Challenge is inspired by the ongoing success of over 3,500 companies that are already JAM Card Friendly Businesses across the island of Ireland including Terex, Transport for Ireland, Galgorm Collection, Citi Bank and Department of Justice, Ireland to name a few, who have shown how small actions can create meaningful change. From cafes and retail stores to corporate offices and public services, any business can participate and lead by example. By joining the JAM movement, you’re sending a clear message: “Everyone is welcome here.”
Why Should Your Business Join?
- Enhance customer experience: Provide exceptional service to customers or employees with invisible disabilities or communication barriers.
- Strengthen your brand: Showcase your commitment to diversity and inclusion and build the ‘Social’ aspect in your ESG framework.
- Empower your team: Equip your staff with practical tools to better support colleagues and customers.
Make 2025 the year your business leads the way in inclusion. Register to become an official JAM Card Friendly Business and take the first step toward making JAM Card your trusted Disability Inclusion Partner. To register, visit www.jamcard.org/jamuarychallenge