Founded in 2001 as a division of the Golf Channel and NBC Sports, GolfNow has evolved into the world’s largest online golf reservation platform. In 2013, GolfNow acquired BRS Golf, the Belfast-built golf club technology software that has become the foundational system for our golf technology offering across the globe. Operating at the intersection of golf and technology, GolfNow and BRS Golf provide golfers with innovative ways to stay connected to their favourite courses. Our platform allows members and visitors to book tee times 24/7 through a variety of channels, including web, email, and mobile apps, ensuring they can find tee times that fit their schedules.

In Belfast, we are driving innovation in the golf industry, challenging the status quo and introducing groundbreaking web-based and mobile products. Our mission is to empower golf course operators to build profitable, sustainable businesses through our technology. The City Quays office in Belfast has become the hub of our international operations, hosting approximately 60 team members.

Today, we proudly offer cutting-edge golf technology and tee time booking services to golf clubs and golfers across the UK, Ireland, Australia, Europe, and Africa, cementing our position as a global leader in the industry.