Big Motive is a design and innovation consultancy that specialises in user-centred service design, UX design, and digital transformation. With a strong focus on inclusivity, accessibility, and public impact, the studio works across sectors such as healthcare, government, media, and sustainability. Known for projects like the COVID-19 contact-tracing app for HSCNI and the design of the ICO’s Children’s Code tools, Big Motive blends research, strategy, and creative thinking to deliver meaningful, human-centred solutions. The studio has earned recognition for its work from organisations including the BBC and national design bodies, establishing itself as a leading force in Northern Ireland’s digital and service design landscape.