From LEGO to luxury, sweet treats and style drive 2025 retail success
Leading commercial property firm Lambert Smith Hampton (LSH) has secured a landmark 10 new lettings in 2025 for Victoria Square, Belfast’s leading retail and leisure destination.
LSH has secured multiple first to market brands and strategic renewals, reenforcing Victoria Square’s position as Northern Ireland’s premier shopping destination. Key highlights include:
- LEGO – Opening to record footfall with its first Northern Ireland store.
- Bershka – The fashion brand’s debut in Northern Ireland.
- Sephora – The beauty brand’s first store on the island of Ireland to open in 2026.
- Space NK – Relocated to the Centre.
- Krispy Kreme – Debut Northern Ireland store.
- Mowgli Street Food – Indian restaurant’s first location on the island of Ireland to open in 2026.
- Levi’s – Returned to the Centre in November 2025.
- Astrid & Miyu – First store in Northern Ireland launched in August.
- Crew Clothing – Fashion retailer’s second store in Northern Ireland.
- Loake Shoemakers – First store in Northern Ireland.
- Pull & Bear – relocated within the centre and upsized to treble its previous footprint.
Fashion continues to drive performance within the centre, with Bershka opening its first Northern Ireland store at Victoria Square, and sister brand Pull & Bear upsizing its store significantly.
Beauty and lifestyle brands are thriving, with Space NK relocating its city-centre store to the scheme and Sephora’s planned arrival in 2026 set to mark a significant milestone for the region.
The centre’s Food and Beverage offering remains strong with Krispy Kreme making its debut on the island of Ireland, and Mowgli Street Food’s first location on the island due to open in 2026.
Lease renewals have remained robust throughout the year with 11 retailers committing to long-term leases and has seen Hugo Boss, Reiss, Wagamama, Cosmo and Five Guys invest significantly in their store refits.
Criona Collins, Head of Retail Agency at Lambert Smith Hampton, said, “Victoria Square continues to outperform the market attracting global brands and delivering sustained lasting momentum. Sephora’s commitment is a gamechanger for the region and the strength of renewals reflects the centre’s proven performance and strategic value. We’re looking forward to 2026 and further exciting announcements.”
Michelle Greeves, Centre Manager, Victoria Square said, “This year’s lettings have significantly altered our retail mix, creating an exceptional experience for shoppers. We look forward to welcoming visitors over the festive season and continuing to support retailers in a thriving environment.”