Victoria Square, Belfast’s leading retail and leisure destination, has announced that Jo Malone London, the British lifestyle and fragrance brand, will be opening its first standalone location at the centre, representing the brand’s only dedicated store in Northern Ireland.
Jo Malone London will take 3,402 sq ft at Victoria Square and will offer its signature range of luxury fragrances, home scents, candles, bath and body essentials, and gifts. The new space is due to open on 1st December.
The signing comes during a particularly strong year for Victoria Square, with sales up 23% in the first half of the year compared with the same period in 2025. This strong performance has been driven by the successful openings of several major international brands this year, such as Sephora, Bershka, and the significant expansion of Pull & Bear. Jo Malone London will further strengthen its growing beauty and fragrance offer alongside Space NK, The White Company, and L’Occitane.
Julie King, Senior Asset Manager at Commerz Real, commented: “2026 has been a phenomenal year for us, and welcoming Jo Malone London’s first standalone store in Northern Ireland is a fantastic endorsement of the confidence leading brands have in the destination.
“Victoria Square continues to outperform the wider market because of the quality and diversity of our retail offer, the strength of our catchment, and importantly, our ability to provide brands with the right platform to succeed. We are the place to be for leading retailers looking to make a real impact in Northern Ireland, and Jo Malone London will be a great addition.”
Lizzie Brady, Vice President General Manager, Jo Malone London, said: “We are delighted to announce the opening of our new Jo Malone London store in Belfast, relocating to a new home within the iconic Victoria Square. Set in one of the city’s most vibrant destinations, the new store reflects Belfast’s distinctive character and cultural spirit, alongside the craftsmanship, sophistication and timeless elegance at the heart of our brand.
“Celebrated for exquisitely crafted scents and an unrivalled olfactive portfolio, Jo Malone London invites discovery through an inspiring fragrance and gifting experience, complemented by the elevated service synonymous with the brand. We are especially delighted to open our doors in time for the festive season.”
This follows the news that Abercrombie & Fitch has opened its Northern Ireland debut at the scheme on the Upper Ground Floor, reinforcing Victoria Square’s position as the go-to retail destination in Northern Ireland.