Founded by experienced PR and marketing consultant Sinead Doyle in 2022, SD Create is a creative PR and marketing consultancy, based in Belfast city centre.

A Chartered PR Professional with over 20 years’ experience across journalism, PR and marketing, Sinead has a proven track record in delivering successful communications campaigns, with a particular focus on the FMCG, retail, lifestyle, leisure, hospitality and tourism sectors.

Challenging the traditional agency model, and bringing together a network of independent, senior creatives to form agile teams tailored to each client’s needs, we have a partnership approach, acting as an extension to our client’s marketing teams.

With expertise in storytelling, consumer engagement, media relations and content creation, we are proud to partner with many of Belfast’s best-loved brands to create work that resonates with diverse audiences.

Our content, campaigns and activations connect brands with their audiences and drive meaningful results. We’re proud to have created successful campaigns for brands including the Beannchor Group (The Merchant Hotel, Bullitt Belfast, Little Wing Pizzeria), Victoria Square, Sephora UK, the Open University, Irish Distillers (Powers Irish Whiskey, Malfy Gin, West Coast Cooler), Proximo (Bushmills & Jose Cuervo) Strand Arts Centre and Simon Community NI.

We launched our new On Point Communications Coaching service in 2025, in partnership with broadcaster Lynette Fay. Together, Sinead and Lynette offer one-to-one and group coaching to help businesses and individuals find their voice and communicate with clarity, confidence and impact – in meeting rooms, on stage, on air, and on screen.