Victoria Square, the leading retail and leisure destination in Northern Ireland, has secured the region’s first standalone store for lifestyle brand, The White Company.

Set to launch this autumn, The White Company will bring its full offer to Belfast, from its famous crisp cotton bedding and super-soft cashmere to beautiful fragrances, sleepwear, and gifts to suit every occasion. Known for its affordable yet designer-quality ranges, The White Company specialises in supremely stylish products, which are made to be well-loved, long-lasting, and used every day.

The new regional debut store will be located on the Lower Ground level covering a total 4,90o sq ft, trading from 2,70o sq ft, alongside Reiss, Ted Baker, and Sweaty Betty.

Russell Banham, UK Head at Commerz Real, commented on the news: “Victoria Square has celebrated some significant new and exclusive retail launches and we are pleased to be welcoming the regional debut of the aspirational homeware and lifestyle brand, The White Company. This signing marks Victoria Square’s continued growth and appeal to premium brands who seek to engage with our catchment.”

Sarah King, Director of Property at The White Company added: “The new Belfast location is an important opening for The White Company this year and one we identified as a key part of our UK expansion plans. Victoria Square provides a perfect opportunity for our growth and as site for our first store in Northern Ireland.”

The White Company will join brands such as Gilly Hicks, Goldsmiths, Gym+Coffee and Sweaty Betty, all of which have selected Victoria Square for their flagship store in the past 12 months at the destination.

Lambert Smith Hampton and Savills are joint agents for Victoria Square. Victoria Square is managed by the Lambert Smith Hampton’s Belfast office. SPACE acted on behalf of The White Company.

For further information on this story or Victoria Square, please contact Amy Cassidy or Alice Bingley at



AboutVictoria Square

Victoria Square, the 694,000 sq ft, four level retail and leisure destination in the heart of Belfast city centre, is home to over 80 UK and international retail brands including Frasers, JD, Apple, Flannels, Superdry, Michael Kors, Mango, H&M, Urban Outfitters, Hollister, Pull & Bear and Tommy Hilfiger.  The retail line-up is complemented by a range of leading restaurants, such as Wagamama, YO! Sushi and Zizzi, plus an 8-screen Odeon cinema. The destination also boasts a 954-capacity car park, ran by Q Park.

An iconic landmark in the young and vibrant city, Victoria Square serves a catchment of almost one million people with a comparison goods spend potential of almost £900m, and is a key opportunity location in the UK.  The centre attracts an annual footfall of around 11.5 million.

Victoria Square is located in a thriving city that boasts world-class visitor attractions such as The Titanic Exhibition and redeveloped Titanic Quarter, and is also known for its starring role in the globally successful Game of Thrones series.  Home to almost 50,000 students and very well connected, with three airports within 90 minutes of the city, Belfast is attracting significant investment, with Victoria Square the city’s prime retail and leisure pitch.


About Commerz Real

Commerz Real is the asset manager for real asset investments of German Commerzbank Group and has over 50 years of international market experience. More than 800 employees manage assets of around 34 billion euros at the Wiesbaden headquarters and 17 other locations and branches in Germany and abroad. The company combines comprehensive know-how in asset management and a broad-based structuring expertise to deliver its signature range of services of fund products focused on tangibles and bespoke financing solutions. The fund spectrum includes the open-ended real estate fund Hausinvest, Germany’s first retail impact fund for real assets Klimavest, institutional investment products as well as entrepreneurial participations in real estate and regenerative energy.


About The White Company

Founded by Chrissie Rucker OBE nearly 30 years ago, The White Company has become one of the UK’s fastest-growing multi-channel retailers and a leading lifestyle brand, with over 60 stores across the UK, including high-profile concessions in Harrods and Selfridges. July 2018 saw the opening of the first European flagship store outside of the UK on Dublin’s Grafton Street.  International expansion now includes a presence in Nordstrom stores nationwide in the US and a store within Bloomingdale’s Home in the prestigious Dubai Mall.

The quintessentially British brand is now synonymous with transforming houses into homes, creating impeccably stylish, beautifully designed products with British town and country heritage at its core. What started as a range of white essentials for the linen cupboard has gradually grown into the ultimate luxury lifestyle destination for the home and wardrobe. Today. Tomorrow. Forever.