Initiative encourages public to gift the city and support city centre businesses
An initiative aimed at encouraging the public to #GiftTheCity and support Belfast city centre businesses has been announced by the Business Improvement Districts: (BIDs) Belfast One, Linen Quarter BID and Destination CQ. Funded and managed by the BIDs, the initiative is a call to the public to support the local economy through the Belfast City Centre Gift Card.
Over 145 businesses, from across the BIDs locations, are taking part with many more being added on a regular basis. The versatility of the Belfast City Centre Gift Card means cardholders can choose to spread the spend wherever and whenever they like across a variety of places ranging from retail, health & beauty, bars, restaurants, and hotels. Safe and easy to use, the card is the perfect gift for friends, family and colleagues for all occasions as well as giving the gift of support to participating businesses.
The Belfast City Centre Gift Card is a Mastercard-based gift card that works in the same way as department store / shopping centre gift cards. To purchase a card visit www.belfastgiftcard.co.uk, choose the amount, load it onto the card, purchase and #GiftTheCity. Cards are valid for a year and can only be used at the business location.
Kathleen McBride from Belfast One said:
“Working together on this joint BID’s initiative is essential during these difficult times. With over 145 shops, restaurants and businesses already taking part, and more signing up, we hope the gift card will encourage visitors and shoppers to support all those involved.”
Chris McCracken from Linen Quarter BID added:
“ The Belfast City Centre Gift card is a fantastic way to experience our vibrant city. With its versatile use and access to a wide variety of venues; we are certain customers will enjoy the experience of being able to ‘spread the spend’ safely across our city centre.”
Damien Corr from Destination CQ commented:
“Now more than ever it is important to encourage people to support city centre businesses. The Belfast City Centre Gift Card is a win-win for customers, allowing you to give someone a great choice in a gift while at the same time making sure your money is spent in the local economy.”
Belfast City Centre Gift Card is available to purchase at www.belfastgiftcard.co.uk. Details of all the businesses taking part and full terms and conditions are available on the website. Follow Belfast City Centre Gift Card on Facebook and Instagram #GiftTheCity.